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The car plant — Oltcit, Daewoo, Ford, Ford Otosan

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The car plant — Oltcit, Daewoo, Ford, Ford Otosan

Cars have been built here since 1976, under four owners. Around 248,000 vehicles and 6,500 employees in 2025 — the one piece of Craiova's industry that survived the 1990s.

4 min read

The short version

Craiova has built cars continuously since 1976, under four different owners and three different flags. The plant is the city's largest private employer, the reason Dolj county's exports look the way they do, and the one piece of Craiova's industry that survived the 1990s intact enough to still matter.

The sequence, because everybody gets it slightly wrong: Oltcit → Automobile Craiova → Daewoo → Ford → Ford Otosan.

Not a visit. The plant is a working factory at Ford Otosan's site, not a tourist stop. This page exists because you cannot understand the city's economy — or half the conversations you will overhear in it — without the outline.
The Administrative Palace — the Craiova that existed before the car plant, and still does.
The Administrative Palace — the Craiova that existed before the car plant, and still does.

Oltcit, 1976–1994

A joint venture with Citroën, founded in 1976. The name is exactly what it looks like: *Olt*enia plus *Cit*roën. The cars were small, air-cooled, and distinctly French under the badge — the Oltcit Club and Special descend from Citroën's Axel programme.

The arrangement did not age well. Citroën eventually withdrew, the company became S.C. Automobile Craiova S.A. in 1991, and production carried on under the Oltena name. There was even an experimental variant with a Dacia 1,300 cc engine, called the Olda, which tells you most of what you need to know about the supply situation at the time.

A detail Craiovenii enjoy. In March 2026 Ford Otosan Romania applied to register the Oltcit trademark at the EU intellectual property office. Press coverage read it as protecting the plant's heritage rather than announcing a new model — but the name is back on paper, fifty years after it was coined.

Daewoo, 1994–2008

In 1994 a joint venture was formed with Korea's Daewoo Heavy Industries — 49% / 51%, under the name Rodae, later Daewoo Automobile Romania. The plant built Daewoo models until 2008.

This is the era most people in the city remember personally, and it is also the era that ended badly: the Romanian state recovered the plant and put it up for sale.

Ford, 2008–2022

Ford bought it and committed to €675 million of investment and 300,000 cars a year. The actual investment went further — around €1.2 billion — but the output pledge was never met. Ford Romania was founded as the operating company in 2008.

EraYearsOwner
Oltcit1976–1994joint venture with Citroën
Automobile Craiovafrom 1991Romanian state
Daewoo1994–2008Daewoo Heavy Industries (51%)
Ford2008–2022Ford Motor Company
Ford Otosan2022–Ford / Koç joint venture (Turkey)

Where to stay nearby

Live prices and availability on a map centred on this exact spot — hotels, apartments and hostels, so you can judge the walk from here rather than guess from an address.

Bookings made through this map earn us a commission. Your price is unaffected.

Ford Otosan, 2022 onwards

In 2022 Ford of Europe transferred the plant to Ford Otosan, its Turkish joint venture with the Koç group, with a further €490 million tied to Ford's European electrification plans.

What comes off the line now: the Puma crossover, and the Transit/Tourneo Courier, whose production moved to Romania in October 2023. Reported output for 2025 was around 248,000 vehicles, with roughly 6,500 employees.

That last pair of numbers is worth holding next to Electroputere: the old works employed twice as many people and no longer builds anything. The car plant employs half as many and builds a quarter of a million vehicles a year. Both facts describe the same city, thirty years apart.

Why this matters to a visitor

More than you would think.

  • It is why Craiova has an international airport with real traffic and why getting here is less awkward than the map suggests.
  • It is why the hotels are the way they are. A large share of the city's beds are built around business travel on a Tuesday, not tourism on a Saturday — which is exactly why midweek rates in Craiova's hotels behave oddly compared with other Romanian cities.
  • It is why the restaurant scene punched above its weight before tourism arrived. See where to eat in Craiova.

The names people confuse

  • Oltcit was the car. Oltenia is the region — see the Oltenia pages.
  • Avioane Craiova builds aircraft at Ghercești and has nothing to do with this plant: the aircraft works.
  • IAR is a different company near Brașov. The IAR-93 and IAR-99 carry its prefix but were built in Craiova, which is the single most common mix-up in the whole story.

Further reading on this site

The history of Craiova for the long frame, Craiova's maximum, 1983 for the industrial peak, and the communist city for the layer of the city that industry built. If you are here to look at things rather than read about them, start with what to see or the Belle Époque centre.

*Investment and output figures on this page come from Romanian business press and encyclopaedic sources; reviewed as a source set in October 2026. Where sources disagree — the exact start of the Citroën talks, the final Oltcit year — we give the range rather than a false precision.*

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Frequently asked

Who owns the car plant in Craiova?

Ford Otosan, the Turkish joint venture between Ford and the Koc group, which took it over from Ford of Europe in 2022 along with a further 490 million euro tied to Ford's European electrification plans.

What was Oltcit?

The car built in Craiova from 1976 under a joint venture with Citroen — the name is Oltenia plus Citroen. Citroen later withdrew, the company became Automobile Craiova in 1991, and in March 2026 Ford Otosan Romania applied to register the Oltcit trademark again.

What is built in Craiova now?

The Puma crossover and the Transit/Tourneo Courier, whose production moved to Romania in October 2023. Reported output for 2025 was around 248,000 vehicles with roughly 6,500 employees.

Can the factory be visited?

No. It is a working plant, not a visitor attraction. If you want the city's industrial story in a form you can actually walk through, the museums and the scale of the planned housing districts are where it is legible.

Keep reading

The My Cities collection

Where the journey goes next

Bucharest is 231 km east, Brașov 278, Iași further still. Same format, same measured distances, same honesty about what we could not verify — written city by city.

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